Sustainability and responsibility “We care.” concept at Eucerin

At Eucerin®, we dedicate all our passion and expertise to the skin. We develop dermocosmetics with clinically-proven effectiveness that protect and maintain skin health. Eucerin® has been pioneering medical skin research and innovation for 100 years. We are conscious of the need to strengthen the sustainability of our products and processes in the long term. Furthermore, we are also committed to social projects.

We strive for responsible growth in a business environment characterised by economic uncertainty, social imbalance, and environmental challenges.


The “We care.” sustainability strategy from Beiersdorf is supporting us in meeting our responsibility to man and the environment.
Beiersdorf’s headquarters in Hamburg
We Care.”: Beiersdorf’s headquarters in Hamburg

Beiersdorf's global commitment to sustainability is based on three pillars: “Products, Planet, People” and encompasses topics along the entire value chain – from the procurement of raw materials to the health and safety of our employees and our social commitment outside the company.

Our objectives for 2020/2025

Our sustainability approach focuses on strengthening our ability to respond to change and establishing a future-oriented corporate culture. We have identified the issues that matter to our stakeholders and that contribute to the long-term success of our company and to solving a global problem. Our ambitious objectives for 2020/2025 focus on those areas where our company has the greatest influence. These objectives give us a clear direction and encourage us to achieve even more.

Product objectives:

Products with an improved environmental impact should account for 50% of our sales by 2020. (Baseline year 2011)

  • 100% recyclable, reusable or compostable packaging by 2025.
  • 25% recycled content in plastic packaging in Europe by 2025.
  • By 2025, we aim to source all of our renewable ingredients responsibly and our main commodities deforestation-free.

Planet objective:

Beiersdorf will reduce its energy and transport-related CO2 emissions per manufactured product by 70% by 2025. (Baseline year 2014)

Responsibility begins at procurement

The corporate responsibility in the supply chain:

With the “Code of Conduct,” which defines social and ecological standards and thus supports sustainable procurement, we oblige our suppliers to orient themselves to our standards and to meet them – not only with regard to the required product quality, but also to transparent, fair and responsible business standards.

The Code of Conduct is binding on our suppliers and is a key criterion in the selection process and in subsequent evaluations.

Through close cooperation with our suppliers, we support them in building and developing a sustainable supply chain. In this way, we ensure that they meet their social, ecological, and economic responsibilities – and that our consumers receive high-quality products.

In addition, we have developed specific measures for materials with a special focus, such as palm-oil-based raw materials.

The procurement of our raw materials is clearly regulated
Responsibility from the get-go: The procurement of our raw materials is clearly regulated
A person checking stock in a shop
“We Care.” all the way to sales: We seek to conserve resources wherever possible

Raw materials:

Sustainability is an important criterion in our research activities, in the procurement of raw materials, and in the development of new formulations and applications.

  • 65% of our raw material volume will be made from renewable materials by 2025


At Beiersdorf, we are constantly working to optimise our packaging to develop alternative and more sustainable packaging solutions, to conserve resources.

  • 100% recyclable, reusable or compostable packaging by 2025.
  • 25% recycled content in plastic packaging in Europe by 2025.

Beiersdorf cares for our environment


With our “Blue Building” program, we help our own properties meet the highest environmental standards. In addition, using site-specific planning we are increasing energy efficiency and reducing greenhouse gas emissions. Since 2019, the supply of electricity for all our sites worldwide has switched over to 100% renewable energies.


Beiersdorf pursues the strategy of “avoid, reduce, reuse, and recycle” throughout the product life cycle and searches for optimisation potential together with all parties involved to reduce the volume of waste and to find alternative disposal methods.


We conduct annual risk analyses to ensure the long-term availability of water, a valuable resource, for our production sites. The goal is to minimise the respective water risk and to use this resource in an increasingly efficient way. State-of-the-art waste water treatment plants in our production centres offer a good basis for water savings. They are also continuously developed and adapted to the respective requirements in the production facilities.

25% water usage reduction by 2025 (baseline 2018).

A solar and wind farm
Using a high proportion of renewable energies protects the environment. Zero waste to landfill in all established production centers is achieved
Someone washing their hands with soap
Valuable resource: Where possible, we try to save as much water as we can

Beiersdorf takes the issue of responsibility very seriously.

Health & safety of our employees:

As a globally operating company, we are committed to fair working conditions and transparent cooperation based on mutual respect with all participants along the value chain.


Beiersdorf informs consumers about its commitment to sustainability and offers sustainable product solutions. Moreover, we also try to give consumers the opportunity to get involved in the sustainability initiative.

Social commitment:

Our social commitment reflects the strategic values and goals of our company and our brand. We support families and communities in need through social-sponsoring initiatives of our brands and donation programs at the corporate level.

Two women talking
At Beiersdorf, the working environment is based on mutual trust, transparency, and fairness
A women and child laughing
Focusing on the well-being of our customers – that is why we are supporting various initiatives

Eucerin® promotes sustainable activities to restore, protect, and maintain healthy skin. Eucerin® holds the issue of helping children, young people, and their families “particularly close to heart”. For this reason, since 2011 Eucerin® has been supporting AGNES (Arbeitsgemeinschaft für Neurodermitis Schulung e.V. an der Charité Berlin – the Association for neurodermatitis training at Charité Berlin), whose aim is to improve the quality of life of dermatitis patients and their families.

Hand in hand with all stakeholders


We, as a company, involve our employees in our sustainability initiatives and encourage personal commitment from individuals and as a team.


We have established a strategic supplier management system based on regular dialogue and joint projects to ensure that our high standards on product quality, working conditions, and environmental protection are maintained.

Non-profit organisations:

We believe that active and open exchange with NPOs (non-profit organisations) on sustainability issues is mutually beneficial, and thus we work closely with NPOs on issues such as the palm oil supply chain and climate change.

People cupping a small plant in soil
We are tackling things together – for a modern, responsible, and future-proof company

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