From around the age of 25, general skin ageing starts to affect the way our skin looks and feels. Fine lines are usually appear first, followed by wrinkles. Over time we experience a loss of volume and a loss of elasticity. Skin’s firmness and radiance reduces, and wrinkles deepen.
Skin ageing is a natural process, and much of it is brought about by factors we cannot control (such as our genetics). There are, however, external factors at play too, and many of these can be influenced positively. Certain lifestyle choices (such as the amount of sun we expose our skin to and our diet) can speed up skin ageing and cause skin to age prematurely. Making sensible decisions, and giving skin the protection it needs, can help to keep it looking and feeling younger for longer.