Woman washing her face

Caring for skin – A daily skincare routine for the face

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Thorough but gentle daily cleansing and a good moisturising care will help to keep your skin healthy. Quality skincare products, chosen to match your specific skin type and need, can help protect facial skin from damaging external influences such as the sun, hot and cold climates and air pollution. They can also help to soothe irritated skin and support a healthy condition.

Daily Face Care Routine

Your daily face care routine

Four basic steps

Good skincare involves four basic steps: cleanse, tone, care and protect

Woman applies cleansing gel on her face.


Thorough cleansing is the first step in effective skincare. Cleansing removes dirt, sweat, sebum and make-up and prepares the skin for care. Cleansed skin is better able to absorb the active ingredients in care products.

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Woman applies toner with cotton pad.


Toning removes any traces of cleanser, refreshes the skin, while restoring its natural pH value.

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Woman applies care on her cheek.


Care products moisturise and replenish skin. Many also target and care for specific skin concerns.

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Woman applies care on her cheek.


Sun protection is important for the days when your skin is going to be exposed to harmful UV rays: the main cause of premature skin ageing. Most day creams already come with an SPF 15 but for sunbathing, a sun lotion is essential.

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Your skincare routine should take place twice a day – in the morning and in the evening. The specific routine will vary depending on the time of day and the particular needs and condition of your skin.

If you experience pilling when layering your skincare products, learn how you can prevent it.

Cleansing & Toning

About facial cleansing & toning

Why cleanse and tone?

An effective face care routine starts with thorough but gentle cleansing and toning to:

  • remove dirt, sweat, sebum and make-up without drying out the skin.
  • prepare skin for your face care regime. The valuable ingredients in face care products are absorbed more effectively when applied to cleansed skin.

Cleansing is particularly important for skin prone to blemishes as it helps skin to maintain its natural healthy balance and supports the natural regenerative process. Learn more about cleansing and exfoliating oily-prone skin here.

How to cleanse and tone

There are two main steps to a thorough cleansing routine: a cleansing milk or gel followed by a toner. If you are wearing eye make-up then it is advisable to add a separate eye make-up remover as a third step in your cleansing routine.

Woman removes eye make-up with a cotton pad

Step 1

Eye make-up remover
To gently remove make-up from the lashes and delicate area around the eye. Eye make-up remover is best applied with a cotton pad wiped gently across the eye area.

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Woman applies cleansing gel on her face.

Step 2

A cleansing milk or gel
Choose a cleanser that suits your skin type. Cleansing milk is best for skin that is prone to dry skin types. For normal, combination or oily skin types, Eucerin recommends a gel cleanser.

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Woman applies toner with cotton pad.

Step 3

Toning removes any last traces of cleanser and refreshes the skin, while restoring its natural pH value. Toner should be applied with a cotton pad, wiped gently across the face.

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  • Gel cleansers should be rinsed off thoroughly with lukewarm water. Avoid using water that is too hot, especially on sensitive skin, as extreme temperatures can cause irritations.
  • Cleansing milks are applied and removed with cotton pad and do not require water. You can, however, gently remove cleansing milk with lukewarm water if you prefer.
  • Three-in-one products provides a convenient combination of cleanser, toner and eye make-up remover. Though best results are always achieved by using a separate cleanser, toner and eye make–up remover. Three-in-one cleansers should be applied by wiping a cotton pad gently across your face and eye area.

How to choose an appropriate cleanser and toner

Woman cleansing her face with water.
Cleansing is the key first step in your skincare routine: cleansed skin absorbs the active ingredients in care products more effectively.

Water alone will not clean your face. You need to use a surfactant (an ingredient that dissolves both water and fat) to bind with the dirt and remove it gently from your skin. It is important to choose products that are gentle on skin. Frequent washing with alkaline soaps or aggressive surfactants can weaken the barrier function of skin by:

  • changing the pH from its naturally slightly acidic state of between 5.4 and 5.9 to a neutral or even alkaline pH, reducing its ability to fight bacteria
  • disrupting the proteins in horny layer (the outermost layer of the skin)
  • removing skin-protecting lipids (the fats that hold cells together in the epidermis)

When skin’s barrier function is weakened its sensitivity is increased and it is more prone to dryness and irritaton.

Read more about skin structure.


Choose a cleanser that:

  • will be gentle on your skin and will not dry it out
  • has been formulated for your specific skin type and concern
  • has been thoroughly tested and is, ideally, compatible with sensitive skin

When choosing between a milk and a gel product the general rule is that the drier the skin the more it will prefer a cleansing milk. It leaves your skin’s own lipids untouched, your skin stays balanced. Cleansing gels are ideal for cleansing normal to combination skin types.

Woman applies cleansing milk on her face.
A creamy cleanser nourishes dry skin and helps to maintain its natural moisture balance.
Woman applies toner with cotton pad.
Toning removes any traces of cleanser and refreshes the skin.


Eucerin recommends alcohol- free toners for most skin types. Alcohol based toners have a cooling effect, but they can strip skin of its natural lipids. Skin may then over-produce lipids in an attempt to replace those that are missing. Alcohol can intensify the dryness in dry skin and, for those with oily or combination skin, an alcohol-containing toner can help to regulate excessive oiliness by removing sebum.

Three-in-one products

Three-in-one products, also known as micellar cleansers, offer cleansing, toning and eye make-up removal all in one. Oil molecules suspended in water lift away dirt and make-up quickly and gently. Micellar cleansers offer a convenient alternative to using three individual products.

The Eucerin DermatoCLEAN range of cleansers includes a gel, milk and toner. All of the range has been tested on, and proven to be compatible with, sensitive skin and contains products for all skin types.

The Eucerin DermoPurifyer Oil Control range has been specially formulated for skin prone to acne. For hypersensitive, hyperreactive skin Eucerin recommends Eucerin Re-Balance Soothing Cleansing Cream. For skin that is prone to redness try Eucerin ANTI-REDNESS Soothing Cleansing Gel.

Face Care

All about the facial care routine

Why care?

Care products should hydrate and replenish skin. Moisturisation not only increases skin’s water content, it protects it and encourages orderly desquamation (the process by which skin sheds dead cells) leaving it feeling smooth, soft and comfortable. Many care products also target and treat specific concerns.

Specific skin concerns such as ageinghyperpigmentationblemishes and uneven skin tone may need special care products that contain a high concentration of active ingredients.  These special care products are often in a concentrate or serum format.

Woman applies concentrate on her forehead

Step 1

Special care
As they contain the most active ingredients in your skincare routine, special care products should be applied onto a freshly cleansed skin, and before the application of a day or night cream, to ensure they are absorbed with maximum efficiency and penetration into the skin.

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Woman applies care on her cheek.

Step 2

Day or night care
A moisturising day or night cream should be used to hydrate and replenish facial skin as well as to provide active ingredients to address any particular skin concerns that you may have.

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Woman applies eye cream

Step 3

Eye Care
Eye care products should be applied carefully, and after your day or night care product, by gently dabbing the cream around the delicate eye area.

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How to choose an appropriate care product

Care products should be matched to your skin type and should address any particular concerns that you may have. Your care product choice can also adapt to suit the season (for example, many people prefer to use a lighter fluid product in the warm weather and a richer cream during the cold winter months.)

Learn more in skin types and concerns and take our skin test to help determine your own skin type. If you would like advice on how to treat a specific skin concern then contact a dermatologist.

Read more about the Eucerin care products suitable for specific skin types in dry skin, sensitive skin, skin prone to redness, blemishes, ageing skin, hypersensitive skin or Atopic Dermatitis on face or body.

Woman applies cream on cheek.
Apply a small amount of the day or night care onto the fingertips and massage it gently into skin.
Woman applies eye cream.
The delicate skin around your eyes needs special care.

Day care and night care
Many care products can be used both morning and evening. Others are formulated for specific use during the day or at night:

  • AM: Some moisturisers contain a sun protection factor (SPF). This makes them suitable for daytime use but they should not be used in the evening. Other care products that contain pigments (for example, some of the products for redness or blemishes) should also only be used to during the day.
  • PM: Skin regenerates overnight. As well as moisturising skin, night creams help support the natural cell regeneration process. They are also SPF and pigment free.

Caring for skin around the eyes
The delicate skin around the eyes is particularly thin and sensitive and thus more vulnerable than the rest of facial skin. Because of this it benefits from a specially formulated eye care product. Eye cream should be applied with care.

For more tips on how to care for skin and to read about some of the common myths associated with skincare visit tips for healthy skin and skin myths.

  • Topical medication prescribed by a doctor to treat conditions such as acne or Atopic Dermatitis should be applied in the same way as a special care product: always first on gently cleansed skin before the application of day or night cream. Special care products should be allowed to absorb into the skin for a couple of minutes before a day or night care product is applied.
  • If you are using a special care product then it should be allowed to absorb for a couple of minutes before applying a day or night cream. If your skin does not require a special care product, then the day or night cream should be applied directly onto a thoroughly cleansed face.


All about sun protection for the face

Why protect?

Effective sun protection is a vital part of keeping skin healthy and should always be considered as part of your daily face care routine. Whilst a few minutes a day in the sun helps with the healthy production of Vitamin D, facial skin is often exposed to several hours of UV rays. Overexposure to UV rays is the main cause of premature skin ageing. For this reason, skin that is going to be exposed should be protected with a sunscreen.

Read more about UV rays and sun protection and how sun affects facial skin. Find out more about why you should wear sunscreen every day.

How to protect

Woman applies sun protection on cheek.
Protect skin from harmful UV rays that can cause premature skin ageing.

Several day creams already include a sun protection factor – normally SPF 15 – but on many occasions your skin will require a higher Sun Protection Factor (SPF), which can be applied in addition to, or instead of, your usual SPF day cream.

Products containing SPF should be applied as the final step in your morning skin care regimen.

How to choose the right sun protection product

There are several factors that should be taken into account when choosing the appropriate sun protection factor for your skin:

  • Skin colour (i.e. are you darker or fairer skinned? Fair skins are more sensitive to UV exposure than darker skins)
  • Skin concern
  • The season
  • The level of exposure (depending on the climate zone you are in)
  • The duration of exposure

Our brand values

Pioneers in skincare

We deliver a holistic dermo-cosmetic approach to protect your skin, keep it healthy and radiant.

Recommended by dermatologists

We work together with leading dermatologist and pharmacist partners around the world to create innovative and effective skincare products they can trust and recommend.

Committed to innovation

For over 100 years, we have dedicated ourselves to researching and innovating in the field of skin science. We believe in creating active ingredients and soothing formulas with high tolerability that work to help you live your life better each day.

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