Our history - Over 100 years of innovative dermatological skin science

The brand’s origins are in a pharmacy, that of Paul C. Beiersdorf in Hamburg.

In 1882 Paul C. Beiersdorf applied for a patent for a new type of medical dressing and in so doing founded the Beiersdorf Company. Eight years later, he sold the business to fellow pharmacist Oscar Troplowitz who began to manufacture products under the Beiersdorf brand name. Close cooperation with pioneering dermatologist Paul Gerson Unna meant that these products were inspired by and based on the very latest research of skin.

This combination of research and development runs through our history, right up to the present day.

It means that every one of our products is both scientifically relevant and proven for tolerability and efficacy, providing you with reliable solutions for different kinds of skin issues and problems.

1995 - Eucerin pH5 Shower Oil
A true innovation: Eucerin Shower Oil helps prevent the skin from drying out, while cleansing it with extra mild surfactants.

1996 - Eucerin Hydro Balance and Lipo-Balance
By launching Eucerin Hydro Balance and Lipo-Balance, Eucerin took the first step to offer a dermocosmetically relevant solution for extremely sensitive facial skin.

1999 - Eucerin Blemished Skin
Recognising that blemish-prone skin is not just a problem for teenagers, Eucerin launched a range of products specifically for the needs of adults suffering from blemish-prone skin. It works by targeting the problem where it originates – in the follicle – while at the same time making sure skin does not dry out.

With such properties, Eucerin products are ideal for the care of blemished skin while undergoing drug treatments.

Read more about the idea behind Eucerin DermoPURIFYER and its development.

2008 Eucerin DermoDENSIFYER
The first Eucerin product to redensify and renew the look of ageing skin - without chemical peeling. The formula combines Apiaceae-Peptides and naturally derived Arctiin to reinforce skin's structure while giving it a more youthful, radiant appearance.

2010 Eucerin AQUAporin ACTIVE
Inspired by a Nobel Prize discovery, this was the first Eucerin product range to support skin's natural moisture network by creating new Aquaporins. These protein-based channels, located in cell membranes, control water transfer in and out of the cells. Key ingredient Gluco-glycerol is biologically identical to the molecules that support skin's Aquaporins and works to restore the natural flow of moisture towards its surface. This is a breakthrough in deep moisturisation.

Eucerin DermoCapillaire
Based on the discovery that most of hair problems have their origin in a micro-inflammation of the scalp, Eucerin researchers developed a range of treatment regimens for the most common scalp and hair problems. Thanks to the key ingredient Licorice Extract, micro-inflammation of the scalp is relieved and – in combination with complementary, specific actives - the scalp is restored to a healthy-looking condition.

Eucerin Even Brighter
A new generation of cosmetic skin brighteners, highly effective against hyperpigmentation.
Based on their deep understanding of the molecular biological processes that underlie pigmentation disorders of the skin, Beiersdorf researchers discovered that B-Resorcinol is able to reduce the production of melanin at its source, resulting in a more balanced pigmentation.

Eucerin Hypersensitive Skin ranges

In developing the Eucerin Hypersensitive Skin ranges scientists at Eucerin focused on the condition's three consistent symptoms, collectively known as the Hypersensitive Skin Triangle: a compromised skin barrier, hyper-reactive sensory fibres in the epidermis and reddened skin, often caused by inflammation.

They tested over 800 active ingredient combinations for Eucerin UltraSENSITIVE and Eucerin AntiREDNESS before they found an innovative sensitivity regulator called SymSitive*. It has been proved to instantly reduce over-reaction to stressors while balancing its sensitivity tolerance threshold.

The AntiREDNESS products also contain the natural anti-inflammatory and anti-oxidant, Licochalcone A.

All the products in the Hypersensitive Skin ranges are 'pure' formulas, meaning they only contain a limited number of ingredients and all are free from preservatives (including parabens), paraffins, fragrances, alcohol, colourants and emulsifiers.

Packaging also plays an important role in keeping the ranges pure. All products use anti-contamination packaging to protect the formulas from impurities and oxidation.

* =reg.tm of Symrise AG, Germany

Eucerin In-Shower body lotion

Eucerin In-Shower Body Lotion was developed in 2014 in response to customers' requests for a convenient in-shower dermo cosmetic lotion for sensitive and problematic skin.

The mild formula, with its special hydrodispersion technology, contains Dexpanthenol, an extremely effective moisturiser that enhances skin regeneration and repair. It improves hydration of the outermost layer of the skin, reducing trans-epidermal water loss and maintaining skin softness and elasticity.