Wrinkles: how to remove

Fine lines and wrinkles How can I reduce or remove them?

The most noticeable first signs of skin ageing are fine lines and wrinkles. Depending on your genetics and lifestyle, they normally start to appear at around the ages of 25 to 30. Fine lines are small, shallow lines that normally first appear under the eyes and mouth, and these develop into more visible wrinkles as the skin’s structure weakens with age.

This article covers the signs and symptoms of fine lines and wrinkles on the face, what causes them, and skin care tips on how to reduce wrinkles and prevent them.


Where do fine lines and wrinkles appear?

Unlike a loss of volume, fine lines and wrinkles are easy to spot as they appear as distinct lines or creases on the face. Over time, fine lines appear all over the face and develop into deep wrinkles. They tend to become visible in certain areas first, often those that are most often exposed to the sun:

Wrinkles & fine lines under eyes. Fine lines around the eyes are often the first visible sign of skin ageing and are known as ‘crow’s feet’ or ‘laughter lines’. This is because the layer of skin in the area around your eye, the periorbital hollow, is thinner than average and is therefore more prone to developing lines than other parts of the face.

Fine lines here develop into eye wrinkles and become more pronounced over time. Wrinkles are also often most noticeable in the eye area.

Close-up shot of a woman's eye region: wrinkles often form under the eyes
The first visible fine lines appear around the eyes.

Wrinkles on the forehead. You may notice horizontal lines and furrows between the brows. These start as ‘mimic wrinkles’ and are partly caused by facial expressions. They are particularly visible when frowning or raising your eyebrows.

Those which are visible when making facial expressions but disappear after relaxing are called ‘dynamic wrinkles’. Those which are visible regardless of facial movement are known as ‘static wrinkles’.

Close-up shot of a woman's furrowed brow, displaying the wrinkles on her forehead
Fine lines on the forehead deepen over time

Nasolabial folds. Deeper lines that appear and link the nose and the mouth are known as nasolabial folds. The appearance of these wrinkles can be linked to a loss of volume as they are also a sign of sagging skin.

Wrinkles on face: nasolabial fold
Fine lines around the mouth and nose become deep and visible and are known as the nasolabial folds

What causes wrinkles and fine lines?

Whilst facial expressions contribute over time, wrinkles on the face are largely caused by ageing. The substances that keep our skin smooth and firm, such as collagen, elastin and Hyaluronic Acid, begin to deteriorate as we get older.

Some of ageing’s influencing factors are natural and inevitable, but some are largely environmental and can be controlled:

  • Internal causes: the natural ageing process predetermined by our genes. Also known as intrinsic, biological or chronological ageing.
  • External causes: environmental factors that cause oxidative stress to the skin, e.g. over-exposure to sunlight. Also known as extrinsic ageing.

Internal causes

Young skin has a structure that is similar to building blocks, with a regular arrangement of dermal tissue and a plentiful supply of collagen. It appears even and feels firm, but from about the age of 25, a 1% annual decline in collagen levels together with an increasingly disorganised dermal tissue arrangement causes a loss of skin strength.

This results in the appearance of fine lines which develop into wrinkles as the creases manifest throughout the layers of skin.

Another key factor is age-induced dryness. As a result of reduced skin functions, mature skin becomes increasingly dry and may be itchy and rough, too.

One reason this occurs is due to a decrease in the amount of Hyaluronic Acid being produced in the skin. This is the moisture-binding substance that surrounds the skin cells and gives the skin its smooth, youthful appearance. This decline causes the skin to lose its full, firm feel and it becomes more susceptible to creasing and deep wrinkles.

Diagram showing skin's structure
The skin’s structure changes as we age.

External causes

External causes of fine lines and wrinkles are all due to oxidative stress. Oxidative stress releases free radicals which damage skin cell structures and contribute to the natural degradation of the skin’s collagen, elastin, and Hyaluronic Acid. Causes of oxidative stress include:

Sun. Sun damage is the primary cause of photoageing (premature skin ageing caused by the sun) and contributes to wrinkles. Prolonged and repeated sun exposure causes damage to collagen, and this results in a less elastic, weakened skin structure that wrinkles more easily. Find out more in how UVA, UVB and HEVIS light affect the skin.

Pollution. Pollution triggers the release of free radicals and accelerates oxidative stress in the skin.

Wrinkles under the eyes are caused in large part by the sun
Sun exposure accelerates the development of fine lines and wrinkles more than any other external factor.

Smoking. Oxidative stress is triggered by smoking. Free radicals damage the skin’s structure and contribute to the general signs of ageing, including wrinkles. In addition, the nicotine and other chemicals in cigarettes damage the collagen and elastin in the skin. This has an effect on the skin’s elasticity and may also cause wrinkles.

Diet. Certain foods, mostly fruits and vegetables, are rich in antioxidants and can help to prevent premature ageing and slow down skin ageing in general.

Lack of sleep. The skin needs sleep to repair and regenerate. Poor sleep can also contribute to your day-to-day stress levels. When the body experiences stress it produces the hormone cortisol which is known to negatively impact the collagen levels, further accelerating the development of wrinkles.


How to reduce wrinkles and fine lines

Ageing is a natural process and therefore all healthy skin changes over time. However, there are skin care solutions to add radiance to your skin and reduce ageing’s appearance. Available methods are either invasive or non-invasive, with variation in the immediacy of results.

Non-invasive wrinkle reducing treatments

Wrinkle-reducing skincare solutions. Anti-ageing skincare products can help to reduce wrinkles. Many contain active ingredients which address the skin’s primary ageing concern.

For example, Eucerin Hyaluron-Filler addresses the first signs of ageing such as fine lines and wrinkles, Eucerin Hyaluron-Filler + Volume-Lift addresses sagging skin from a loss of volume whilst also plumping up wrinkles, and Eucerin Hyaluron-Filler + Elasticity cares for more advanced ageing, plumping up deep wrinkles and improving elasticity.

A woman uses a Eucerin skincare product to reduce the appearance of wrinkles under her eyes
Active ingredients in anti-ageing products can help to reduce the appearance of wrinkles.

Complexion Correction. Faces with a smooth complexion tend to look younger. Tinted creams with colour pigments (such as Eucerin Hyaluron-Filler CC Cream) or make-up can be used as a short-term solution to even your skin tone and enhance your complexion. 

Choose a product which applies evenly and does not form lines, to help your skin appear smoother and more radiant.

A woman uses Eucerin Hyaluron-Filler CC Cream to correct her complexion
CC Creams offer Complexion Correction for an even skin tone.

Alpha-Hydroxy Acids (AHAs)



Arctiin is a naturally-derived active ingredient that is extracted from the fruit of the Burdock plant. It stimulates the repair of weakened connective tissue in the cell walls. Arctiin also accelerates the collagen renewal process in skin cells which slows dramatically as we age. Eucerin Hyaluron-Filler + Elasticity Day SPF 15 and Eucerin Hyaluron-Filler + Elasticity Night with Arctiin improve elasticity and firmness in mature skin.

Argan Oil

Coenzyme Q10

Coenzyme Q10

Formulas with Coenzyme Q10, such as those in the Eucerin Q10 ACTIVE range, stimulate energy production within the cells.



Dexpanthenol, also known as Panthenol, is an extremely effective moisturiser. It improves hydration in the outermost layers of the skin and helps to reduce transepidermal water loss to keep the skin soft and elastic. Dexpanthenol enhances skin regeneration and repair overnight and is a key ingredient in Eucerin Hyaluron-Filler Night and Eucerin Hyaluron-Filler + Volume-Lift Night.

Glycine Saponin

Hyaluronic Acid


Milk Thistle Oil

Oligo Peptides


Vitamin E

Invasive wrinkle reducing treatments

Any wrinkle treatment that involves an invasive procedure should be carried out by a dermatologist, or other healthcare professional, in a clinical environment. Invasive wrinkle treatments include:

Dermal filler injections. These are designed to fill out wrinkles by plumping up the skin, most commonly with Hyaluronic Acid.

Medical research has shown that the use of some skincare products containing Hyaluronic Acid can significantly improve the effects of Hyaluronic Acid filling treatments when skincare products are used regularly after the injection over a prolonged time − especially around the eyes. Hyaluronic Acid is the main active ingredient in the Eucerin Hyaluron-Filler anti-ageing family and is proven to deliver results, especially in the eye area.

Cosmetic surgery. Surgery presents a more permanent treatment option, with the potential to target concerns for specific areas of the body such as forehead furrows or jowls. It is however a more invasive and expensive procedure.

Dermal filler injections use Hyaluronic Acid to treat deep nasolabial folds between the nose and mouth
Dermal fillers are often used to treat the deep nasolabial folds between the nose and mouth.
Invasive wrinkle reducing treatments should be conducted by a licensed healthcare professional
Invasive treatments should be performed in a clinical setting.

  1. Study report: Saponins – a new generation of Hyaluronan-stimulating actives for human skin, S. Gallinat, F. Rippke, C. Keppler, J. Mergell, A. Bürger, F. Stäb, H. Wenck Beiersdorf AG, Hamburg, Germany
  2. The standard unit for measuring the mass of an atom is a kilo Dalton (kDa). High molecular Hyaluronic Acid has a kDa of 2000 and low molecular Hyaluronic Acid has a kDa of 52. Both are contained in the Hyaluron-Filler, Hyaluron-Filler + Elasticity and Sun Photoaging Control formulas.
  3. In-vitro studies

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