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Many of the causes of skin ageing – those determined by our genetics and hormones – are entirely natural and cannot be avoided. But there are external factors – such as over exposure to the sun – which can cause skin to age prematurely. Sensible lifestyle choices can reduce the impact of these factors and help to keep skin looking younger for longer. 

Over exposure to the sun – alongside inappropriate or insufficient sun protection – accounts for more than 80% of premature skin ageing. 

UVA & UVB rays account for 80% of premature skin ageing.
Overexposure to damaging UV radiation also leads to sunburn.

UVA and UVB rays trigger the release of free radicals in the body− a process known asOxidative stress. Free radicals damage skin cells and accelerate photoageing. Skin protects itself by tanning, and thickening the epidermis, but there is a limit to how much protection these measures can offer. This limit varies from person to person and, once exceeded, results in permanent damage to the skin, and an acceleration of the visible signs of ageing:wrinkles, aloss of volume and aloss of elasticity, and deep wrinkles.

Overexposure to damaging UV radiation also leads to sunburn,uneven pigmentation and, in the worst cases, even skin cancer. Read more about the effects of UVA and UVB radiation here.

Other external factors which trigger oxidative stress and can contribute to premature skin ageing include:  

  • Pollution
  • Smoking
  • Diet
  • Inappropriate skin care 

The following lifestyle changes will help to protect skin from oxidative stress and prevent skin from ageing prematurely: 

Avoid extensive sun exposure and use appropriate sun protection

An appropriate sunscreen can help prevent premature ageing.

A little bit of sun is a good thing, but limiting the time skin is exposed to sun helps prevent premature ageing. A committed approach tosun protectionwill also help keep skin looking younger longer. We recommend that you integrate appropriateSPF productsinto yourdaily skin care routine. Appropriate sunscreen is one chosen to suit yourskin typeand your natural skin colour/pigmentation levels. The level of protection you choose should vary depending on your location and the sun’s intensity. 

Eat healthily

Fresh fruits and vegetables are rich in antioxidants such as vitamin C, vitamin A and vitamin E.

A balanced diet rich in fresh fruits and vegetables provides a good source of antioxidants (molecules that work to neutralize free radicals). Changing your diet to include more of these key foods can help to reduce oxidative stress and prevent premature ageing. A healthy diet may also slow down thegeneral skin ageing process.

Protect skin from air pollution

Air pollution, common in many of our cities, also triggers the formation of free radicals and aggravates the effects of sun exposure, accelerating oxidative stress. Protecting skin daily with an appropriate SPF product will help to slow down this process. 


Try to avoid smoking

The chemicals and nicotine in cigarettes triggerOxidative stressin a similar way to pollution. Ceasing smoking will help to prevent skin for ageing prematurely.

An appropriate daily skincare routine

A mild facial cleanser cleans skin without drying it out.
Choose a moisturising care product to address your primary ageing concern.

Certain chemical substances, such as surfactants, can be harsh on skin, cause oxidative stress and lead to premature ageing. A good skincare routine will help to prevent premature ageing and slow down the visible signs of general skin ageing. We recommend the following routine:

  • Cleanse to remove make-up and dirt. A mild cleanser will clean skin without stressing or dehydrating it.
  • Tone to prepare skin for care.
  • Protect. Facial sun protection should be part of your morning routine.
  • Care for skin with a moisturiser that gives it the hydration and nourishment it needs. Choose products according to your primary ageing concern: fine lines and wrinkles, a loss of volume or a loss of elasticity and the appearance of deep wrinkles.

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